As a rule, we will often not like foods if they are unfamiliar or look very dissimular to anything we would have eaten before. This is due to an evolutionary response to new foods called neophobia; the fear of new foods due to potentially being poisonous (as it was used millions of years ago.)
Birch and Marlin found that an exposure to a new food over a six week period will increase that person’s preference for that food. A minimum of 8-10 exposures is needed for the person to become fond of the food. They have by this time learnt that the food is safe.
Parents often find this with childeren, but of course it won’t work with everything, so they also use operant conditioning to encourage the child to eat a certain type of food.
Operant conditioning is a certain type of learning method, in which certain behaviour is rewarded or punished, dependant on whether you want the child to repeat that action.
Lepper et al completed a study in which children were told about two imaginary foods hupe and huel. Within one group, Lepper said to them ‘If you eat your hupe, you can have your hule,’ and in the other group Lepper told them ‘If you eat your hule, you can have your hupe.’ The children were then asked which food they believed would taste better, and, confirming the hypothesis, the children had a preference for the food that was served as a reward.
As well as conditioning, a child is more likely to eat the new and unfamiliar food if someone they share a close personal bond with or someone they trust eats it.
Ogden found that there was a positive correlation between mother’s and children’s diets.
Children are also exposed to peer’s eating habit’s and widespread advertising.
Duncker completed a study observing what kind of role model would change a child’s eating behaviour.
The findings were that a child is more likely to make a food preference if eaten by an older child, their mother, a friend and a fictional hero. But only their mother eating an unfamiliar food would make them eat it, confirming Ogden’s findings.



